Follow is a free Chrome extension that provides a high level competitive intelligence overview of any website in seconds. It aggregates data from multiple verticals and data vendors to show you how a site acquires and engages with its customers online. The data includes traffic estimates, search engine optimization, search engine marketing, display advertising, affiliate marketing, contextual advertising, social media mentions, blog posts, demographics, Whois information, and reverse IPs. With Follow, you can gain insights into your competitors' strategies and optimize your own online presence.